EDIBLE TREASURES SHOP
BRAND STORY + IN-STORE
OLD & NEW
I helped Zöe tell the story of her new concept store, Edible Treasures. In old Amsterdam, she was transforming an elegant building with heaps of history into a stylish new deli, shop and workspace.
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Zöe had many different stories to tell about her shop, so I distilled them into a clear brand narrative…
NEW LOOK
This brand narrative then went onto inform all the beautiful designs and words for the shop - like packaging, store copy and more – bringing to life the rich stories embedded in this historic Amsterdam building.
OLD SAYINGS
I saved these words written in Dutch on an old tile from the building. They formed the foundations of the brand’s story.
