ST MICHAELS RESORT
WEB, EMAIL, EDITORIALS, CAMPAIGNS, GUIDES + MORE
FEEL GOOD AGAIN
St Michaels Resort lies footsteps from Falmouth’s famous Gyllyngvase beach. With its state-of-the-art Spa, Health Club and sea view restaurants showcasing the very best of Cornwall’s seasonal bounty – a stay at this place seeks to make you feel good again. I set to work creating seasonal campaigns, new package names, emails, Meta ads, guides and more for this rejuvenating resort.
THE JANUARY SALE
HELLO 2025
From 7am coast path runs to sipping fizz in the sea view hot tub – St Michaels is the place to unwind, relax and let the everyday slip away. So, for their huge January sale, I worked with the creative team on a campaign to celebrate the never-ending ways this resort can make you feel good again…
FEEL GOOD DEALS
Each week we released a new feel good deal, inspiring one and all to book time out in 2025 beside the beautiful south Cornish coast. Time just for you. I also wrote an article about the campaign for the Guardian.
GUIDES
WELCOME LETTER
People who stay at St Michaels don’t often know about the wide range of experiences this resort has on offer. So I wrote this letter, changing with the seasons, greeting guests as they arrive in their room.
PAMPERED POOCH
The resort welcomes dogs all year round, so I wrote a guide for hounds staying at St Michaels.
