EDIBLE TREASURES SHOP
BRANDING
OLD & NEW
I helped Zöe tell the story of her new concept store, Edible Treasures. In old Amsterdam, she was transforming an elegant building with heaps of history into a stylish new deli, shop and workspace.
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Zöe had many different stories to tell about her shop, so I distilled them into a clear brand narrative…
NEW LOOK
This brand narrative then went onto inform all the beautiful designs and words for the shop - like packaging, store copy and more – bringing to life the rich stories embedded in this historic Amsterdam building.
OLD SAYINGS
I found these words written in Dutch on an old tile in the building. They formed the foundations of the brand story.
STRUGGLING TO FIND THE RIGHT WORDS FOR YOUR NEW BRAND?
We’ll give you standout tone of voice with key messaging you can use day-to-day.